You could increase the business generated from your website dramatically by using video clips embedded into your web pages.
Far more visitors will be prepared to watch a video than read a long text page on your website. You can use Video to:
- Show compelling testimonials from your customers
- Demonstrate your products or services
- Show your staff at work to illustrate their attention and expertise
- Get your sales message across powerfully
- Provide solutions to common customer service problems
- Build confidence by communicating a sense of Who You Are
Not only does video help with keeping viewers engaged with your website, and encouraging them to contact you or buy something, it can bring vastly greater numbers of visitors to your site in the first place.
Have you noticed that Google search results often feature videos these days? It won’t surprise you to hear that these get far more clicks than the text pages listed around (and even above) them. This is because:
- The prospect of watching a video appeals more than reading a page of text
- The thumbnail images are more eye-catching than the text headlines
Not only that, but a strategic use of clips you post on video sharing sites such as YouTube and Vimeo can bring you substantial extra traffic in addition to that from conventional search sources.
In a year’s time the competition for video search results will be really fierce, but if you act now you could carve out your position and secure an early-mover advantage in your marketplace. There’s no need to feel overwhelmed at the prospect because we can help you with the entire process:
- We’ll meet you and discuss your business and the best opportunities for using video in your specific circumstances
- We’ll work out scripts and storyboards that serve your objectives
- We’ll come and shoot the video footage at your premises or on location
- We’ll edit it and format it for effective web streaming
- We’ll load it onto YouTube (if you want), and liase with your webmaster to incorporate it into your website
- If desired, we can supply large high-quality versions to display on plasma screens or to send out on DVD
- We’ll support you with video SEO strategies to give you the best chance of high Search listings
And the best news of all is that you will find that our fees are actually lower than many video producers who don’t even offer the level of service we’ve described above.